RESULTS: Babylon 5 sponsor survey (12/8/94) Below is a table of national sponsors of Babylon 5, surveyed over a period of several weeks. Following the table is a set of mailing addresses of the most frequent sponsors. B5 fans who want to express support directly to the sponsors may wish to write to those addresses. However, this should be done only after having written to their local television station first. NOTES/METHODS: (1) Only the number of advertising spots and the number of episodes sponsored (out of the four episodes surveyed) have been counted, rather than the total amount of time purchased. (2) Locally-identified companies or non-commercial promos were excluded from the table, although a few national products (such as automobiles) may have actually been placed only locally. (3) The count was based on first-run (Wednesday) broadcast on WSBK channel 38, Boston. Advertising appearing from between the teaser through to the credits was included, but not those immediately before or after. (4) The count was based on FOUR recent episodes: Revelations (11/9/94), Geometry of Shadows (11/16/94), The Long Dark (11/30/94), and Spider in the Web (12/7/94). (5) This effort has been entirely on my own initiative. Any errors are certainly mine. I do not work for any of the sponsors. Although I think that this bit of research may have been useful, I am not planning to continue the survey. Someone who tapes the show is welcome to do a more obsessive job, using a stopwatch. RESULTS: #SHOWS #SPOTS SPONSOR PRODUCT(S) ADVERTISED 4 8 AT&T True USA; 1800CALLATT; "You Will" 3 5 Nissan Pathfinder, Maxima, Altima 3 5 Wrigley's Winterfresh gum 3 4 RCA DirecTV 3 4 Wendy's fast food 3 3 Arm & Hammer Deodorant, PeroxiCare toothpaste 3 3 Ballatore Gran Spumante sparkling wine 3 3 DHL shipping 2 8 Acclaim games: NFL, M.Kombat,WWF,Beavis 2 7 Procter&Gamble Pampers, Noxzema, Sure, Scope, Folger's, Duncan Hines 2 4 Hyundai Elantra 2 3 Coors Coors Light beer 2 3 Tott's champagne 2 2 Burger King fast food 2 2 House of Tsang prepared take-out meals 2 2 Oral-B Labs Advantage toothbrush 2 2 Plank Road Red Dog Beer 2 2 Radio Shack AST computer 2 2 Saturn automobile 2 2 Unknown? Hooked on Phonics 2 2 Ziff-Davis Sports Illustrated 1 2 Mars, Inc. M&Ms 1 1 Amer Express Corporate card 1 1 Anderson-Little clothiers 1 1 BJ's Wholesale club 1 1 Blockbuster video 1 1 Chevrolet S-series pickup 1 1 Fannie Mae mortgage broker 1 1 Ford Windstar 1 1 Fox video movie video: "Speed" 1 1 GNC Herbal Plus 1 1 Lego Duplo preschool toys 1 1 Lever Bros. Wisk 1 1 MasterCard credit card 1 1 Miller Brewing Miller Lite beer 1 1 Orville Redenbacher Redenbutters popcorn 1 1 Pfizer Plak 1 1 PrimeStar TV services 1 1 Stanley hardware 1 1 Sunoco MasterCard 1 1 Toyota Avalon 1 1 Universal movie: "Street Fighter" 1 1 Warner Bros. movie: "Disclosure" SELECTED SPONSOR ADDRESSES: Mr. D.L.Carney Vice President, Consumer Communications Services AT&T 295 North Maple Avenue Basking Ridge, New Jersey 07920 Mr. Earl Hesterberg VP, Marketing Nissan Motor Co. PO Box 191 Gardena, CA 90248 1-800-NISSAN1 Mr. Ronald Cox Group VP, Marketing Wm. Wrigley Jr. Co. 410 N. Michigan Avenue Chicago, IL 60611 1-312-644-2121 DirecTV Customer Service PO Box 92600 Los Angeles, CA 90009 1-800-DIRECTV Mr. John Harper, Vice President Communications, Services and Support Wendy's Old Fashioned Hamburgers 4288 West Dublin-Granville Road Dublin, Ohio 43017 1-800-826-3000 Finally, you can also write to the studio to express your support: Mr. Dick Robertson VP, Domestic Television Distribution Warner Brothers Television 4000 Warner Boulevard Burbank, CA 91522 Mark D. Grover, Ph.D. (grover@world.std.com)